This Privacy Notice describes how Joey Yap Group of Companies and its related companies including but not limited to Joey Yap Research International Sdn Bhd, Joey Yap Research Group Sdn Bhd, Joey Yap Consulting Group Sdn Bhd, Joey Yap Private Limited, JY Workforce Dynamics Sdn Bhd and Merklynn Sdn Bhd (collectively referred to as "the Company", "us" or "we") collect, store and handle personal information (as defined below) of individuals is consistent with the Personal Data Protection Act of Malaysia and Singapore, as well as the General Data Protection Regulation (GDPR) in the European Union.

We value the trust you have placed in us and respect your privacy. Please read this Privacy Notice to understand how we use the personal information we may collect from you, why we collect it, and how we use it. By providing your Personal Information to us, you are consenting to this Privacy Notice and the collection, use, access, transfer, storage and processing of your personal information as described in this Privacy Notice.

What does it mean for you to give consent?

By providing your Personal Information to us and/or continuing access to our website, software, apps and/or any other products and services (collectively referred to as “Services”) offered by the Company, you are consenting to this Privacy Notice and the collection, use, access, transfer, storage and processing of your personal information as described in this Privacy Notice. If you do not agree to this Notice or any amendments to this Notice, please do not subscribe to any of our Services and stop using or accessing our website.

What Personal Information do we collect?

Defining Personal Information

In this Privacy Notice, Personal Information refers to any data, whether true or not, about an individual who can be identified:
(a) from that data; or
(b) from that data and other information to which we have or are likely to have access, including data in our records as may be updated from time to time.

Examples of such Personal Information you may provide to us include, but not limited to (depending on the nature of your interaction with us) :-

Legal basis for processing Personal Data under General Data Protection Regulation (GDPR)

If you reside in the European Union (“EU”), United Kingdom, Lichtenstein, Norway, Iceland or Switzerland, you may have additional rights with respect to your Personal Data, as further outlined below. These rights may include rights under the EU’s General Data Protection Regulation (“GDPR”), if you are a resident of the EU, United Kingdom, Lichtenstein, Norway or Iceland.

When and how we collect your Personal Information

We may collect personal information directly from you when you:-

Information we collect from third parties

From time to time, we may receive Personal Information about you from third party sources including partners with which we offer co-branded services or engage in joint marketing activities, and publicly available sources such as social media websites

Purposes for the Collection of your Personal Information

Your Personal Information will be used by the Company to:-

We also may use the information in other ways for which we provide specific notice at the time of collection.

What if you do not want to provide us with your personal information?

If you do not provide your personal information to us, we may not be able to:


If you choose to use our referral service to tell a friend about our products, you represent that you have their consent to provide us your friend’s name and email address. We will automatically send your friend an email inviting him or her to visit the website

Data Subject Rights

You have certain rights with respect to your Personal Data as set forth below. Please note that in some circumstances, we may not be able to fully comply with your requests, or we may ask you to provide us with additional information in connection with your request, which may be Personal Data, for example, if we need to verify your identity or the nature of your request. In such situations, however, we will still respond to let you know of our decision.
To make any of the following requests, contact us using the contact details referred to in the “Contact Us” section of this notice. In certain circumstances, you have the following data protection rights:

Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact the data protection authority of your country or EU Member State.

Protecting your Personal Information

The Company ensures that your personal information is secured and protected. Your personal information is stored in a database, protected by password, and accessible only to you and the Company’s employees who require access to perform necessary responsibilities related to the management of your accounts. You can choose to access your registered information with the Company via our Secure Web Server that will encrypt the data while it is transferred through the Web.
Our internal servers are also protected by firewalls that are continuously monitored. Employees of the Company are notified and regularly reminded about the importance the Company places on security and privacy, and what they can do to ensure that your information is protected. The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Storage of Personal Information

The Company will secure storage of the Personal Information collected in the following ways in compliance with the minimum-security measures prescribed under the PDPA, its regulation and standards:

We retain the Personal Information we collect for so long as reasonably necessary to fulfill the purposes for which the data was collected, to perform our contractual and legal obligations, and for any applicable statute of limitations periods for the purposes of bringing and defending claims.

Consent to International Transfer of Personal Information

You acknowledge that in order to provide services to you, we may need to transfer your Personal Information to recipients in countries other than the country in which the information was originally collected. Whenever your Personal Information is transferred internationally, we will take appropriate steps to ensure its security and confidentiality in accordance with applicable data protection law.


Cookies are pieces of information that a web server transfers to your computer's hard disk for record-keeping purposes. Cookies can make the web server more useful by storing information about your preferences on a particular site. The Company web site uses cookies to provide useful features to users. Cookies in and of themselves do not personally identify users, although they do identify a user's computer. Most browsers are initially set up to accept cookies. If you would prefer, you can set yours to refuse cookies. However, you may not be able to take full advantage of the features of our site if you do so.

Disclosure to Third Parties

Your personal data may be transferred, assessed or disclosed to third parties for the purposes and additional purposes. Further, the Company may engage other companies, service provider or individuals to perform function on its behalf and consequently may provide access or disclose to your Personal Data to such service provider or third parties referred to in this section (without limitation) :-

Ownership of Content and Materials

All content and materials are copyrighted and protected by worldwide copyright laws and treaty provisions. They cannot be copied, reproduced, modified, published, uploaded, posted, transmitted, or distributed in any way without prior written permission of the copyright owner and/or the Company.

Links Sites

A link from our Web site to another site does not imply endorsement of that site. Linked sites are not under the control of the Company and the Company will not be held responsible for the content or privacy policies of any linked sites or any links containing other linked sites. If you decide to access any of the third party sites linked to the Company, you will do this entirely at your own discretion and at your own risk.
If you access any third party sites using the links provided, the operators of these sites may collect your personal information. Please ensure that you are satisfied with the privacy statements of these third Party Sites before you submit any personal information. The Company cannot be held responsible legally or otherwise for the activities, privacy policies or levels of privacy compliance of these third party sites.

Sensitive Personal Information

We will never ask you to provide sensitive Personal Information such as information about your medical or health records, political, religious or philosophical beliefs, criminal offences (alleged, or committed), criminal conviction background, racial or ethnic origin, trade union membership, sexual orientation, sexual history, behavior or genetic data. Please refrain from providing us with such sensitive Personal Information.

Children’s Privacy

We do not knowingly collect Personal Information from a child below the age of sixteen (16), or equivalent minimum age in the relevant jurisdiction, without parental consent. If you are a child, please seek parental consent before your use of our products and services. You may submit your Personal Information with parental (or guardian’s) consent to us only. Your parents (or guardian) can contact us by email to to revoke or withdraw any consent previously given, request for access, correction, download, block, deletion, objecting us from using some or all of your Personal Information (for example, your parents (or guardian) may contact us if he/she considers we may wrongfully collect and use your Personal Information) and restricting us from using your Personal Information under some certain circumstances (for example, your parents (or guardian) may contact us if he/she does not wish your personal data to be analyzed) at all times.

Procedure for Unsubscribing and Opt-Out

You may opt out of receiving such marketing email messages at any time by sending a message with "unsubscribe" in the subject line to , or by following the instructions in any marketing communication.

Updating of Privacy Notice

The Company will, as and when it deems fit to do so, change, alter or modify its Privacy Notice. You are advised to visit the Website continually in order to monitor changes in the notice, as the notice will be binding upon you.

How to contact us
If you have any questions or concerns about our Privacy Notice for this site or its implementation, click here to contact us.